00 / Introduction

00 / Introduction
The United Digital UX Guidelines (UXG) are designed to provide you with information and tools to learn more about United’s digital look and the overall experience we intend to create. It is a subset of the United Brand Guidelines and applies specifically to our customer-facing channels such as united.com, airport kiosks and the United mobile app, among others. The UXG is meant to be a collection of examples that represents a sample of every digital interaction and experience our customers can have with us. By becoming familiar with these designs, patterns and interactions, you can help ensure that the United digital experience is consistent for every customer.

As our brand expands and new initiatives are launched, this document will also grow and evolve to keep pace with United’s goal to become the most user-friendly airline.

We invite you to learn more by browsing the different sections. If you have any questions that are not answered here, please do not hesitate to reach out to us at [UXG@uniteduxguidelines.com]