02.1 / Logo Specs

02.1 / Logo Specs
United blue
When possible, the full color United blue version should always be used and placed on white or one of our light gray colored backgrounds (#F2F2F2, #E6E6E6, or #CCCCCC). The full color logo should never be used on any of the dark or tertiary colors in the palette.

Our United brand blue has been specially selected as the defining color of our identity. To ensure proper reproduction of our logo, refer to the color specifications and rule.



Reversed #003399 logo
United Airlnes, Inc. logo, reversed white on hex#003399
Reversed united blue
When production or application needs require the logo to appear on a dark or colored background, a reversed version of the logo may be used. A white logo, knocked out of United blue is the preferred treatment.
Black & White logo
United Airlnes, Inc. logo, reversed white on black
Reversed black & white
When color reproduction is unavailable, a black or white version of the logo may be used. Always maintain sufficient contrast in order to preserve legibility of the logo.
Available Assets Use the links below to access the available files for the assets referenced on this page.