02.1 / Logo Specs
United blue
When possible, the full color United blue version should always be used and placed on white or one of our light gray colored backgrounds (#F2F2F2, #E6E6E6, or #CCCCCC). The full color logo should never be used on any of the dark or tertiary colors in the palette.
Our United brand blue has been specially selected as the defining color of our identity. To ensure proper reproduction of our logo, refer to the color specifications and rule.
When possible, the full color United blue version should always be used and placed on white or one of our light gray colored backgrounds (#F2F2F2, #E6E6E6, or #CCCCCC). The full color logo should never be used on any of the dark or tertiary colors in the palette.
Our United brand blue has been specially selected as the defining color of our identity. To ensure proper reproduction of our logo, refer to the color specifications and rule.
#003399 Logo
#000000 Logo
Reversed #003399 logo
Reversed united
blue
When production or application needs require the logo to appear on a dark or colored background, a reversed version of the logo may be used. A white logo, knocked out of United blue is the preferred treatment.
When production or application needs require the logo to appear on a dark or colored background, a reversed version of the logo may be used. A white logo, knocked out of United blue is the preferred treatment.
Black & White logo
Reversed black &
white
When color reproduction is unavailable, a black or white version of the logo may be used. Always maintain sufficient contrast in order to preserve legibility of the logo.
When color reproduction is unavailable, a black or white version of the logo may be used. Always maintain sufficient contrast in order to preserve legibility of the logo.
Available Assets
Use the links below to access the available files for the assets referenced on this page.