02.2 / Logo Do’s and Don’ts
3 pica vs. 6 pica logo
For all digital and mobile touch points, the 3 pica logo should be used. The 6 pica logo is to be used for print only.
Minimum size
Do not reproduce the preferred logo smaller than 32 pixels in height. Do not reproduce the small – reproduction logo smaller than 16 pixels in height.
United blue
We encourage you to become familiar with the correct use of our logo. Please note that our new identity is the only identity going forward. Do not use previous logos of any airline alongside or in place of our identity.
Respect the integrity of the logo at all times. Don’t stretch, condense or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact.
For all digital and mobile touch points, the 3 pica logo should be used. The 6 pica logo is to be used for print only.
Minimum size
Do not reproduce the preferred logo smaller than 32 pixels in height. Do not reproduce the small – reproduction logo smaller than 16 pixels in height.
United blue
We encourage you to become familiar with the correct use of our logo. Please note that our new identity is the only identity going forward. Do not use previous logos of any airline alongside or in place of our identity.
Respect the integrity of the logo at all times. Don’t stretch, condense or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact.
T spacing
Clear space
Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edges of printed materials. A minimum amount of clear space must surround the logo at all times. For the preferred logo, this space is equal to the cap-height of the United logotype (e.g., the “T” in United). For the small logo, this space is equal to two times the cap-height of the United logotype.
Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edges of printed materials. A minimum amount of clear space must surround the logo at all times. For the preferred logo, this space is equal to the cap-height of the United logotype (e.g., the “T” in United). For the small logo, this space is equal to two times the cap-height of the United logotype.
