02.2 / Logo Do’s and Don’ts

02.2 / Logo Do’s and Don’ts
3 pica vs. 6 pica logo
For all digital and mobile touch points, the 3 pica logo should be used. The 6 pica logo is to be used for print only.

Minimum size
Do not reproduce the preferred logo smaller than 32 pixels in height. Do not reproduce the small – reproduction logo smaller than 16 pixels in height.

United blue
We encourage you to become familiar with the correct use of our logo. Please note that our new identity is the only identity going forward. Do not use previous logos of any airline alongside or in place of our identity.

Respect the integrity of the logo at all times. Don’t stretch, condense or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact.
T spacing
United Airlnes logo, with specs
United Airlnes logo, with specs
Clear space
Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edges of printed materials. A minimum amount of clear space must surround the logo at all times. For the preferred logo, this space is equal to the cap-height of the United logotype (e.g., the “T” in United). For the small logo, this space is equal to two times the cap-height of the United logotype.
Logo rules
1. Do not use the 6 pica logo, it is for print only.
Rule #1 - Do Not use the 6 pica logo, it is for print only.

2. Do not stretch or distort the logo.
Rule #2 - Do Not stretch or distort the logo.

3. Do not create new or unapproved logo lock-ups.
Rule #3 - Do Not create new or unapproved logo lock-ups.

4. Do not alter the proportions of the symbol and word mark or adjust positioning of the logo elements.
Rule #4 - Do not alter the proportions of the symbol and word mark or adjust positioning of the logo elements.

5. Do not combine two colors within the same logo.
Rule #5 - Do Not combine two colors within the same logo.

6. Do not use the United wordmark alone with the exception of aircraft livery application.
Rule #6 - Do not use the United wordmark alone with the exception of aircraft livery application.

7. Do not recreate the logo in unapproved colors.
Rule #7 - Do not recreate the logo in unapproved colors.

8. Do not add a drop shadow or other special effects.
Rule #8 - Do not add a drop shadow or other special effects.

9. Do not add a gradient to the logo.
Rule #9 - Do not add a gradient to the logo.

10. Do not recreate the logo with a different typeface.
Rule #10 - Do not recreate the logo with a different typeface.

11. Do not outline the logo.
Rule #11 - Do not outline the logo.

12. Do not extract the globe symbol. * The only exception the globe symbol may be used independently is in the flight block as iconography.
Rule #12 - Do not extract the globe symbol.

13. Do not place the logo over complex backgrounds. * The only exception the United logo brand mark may be used over a background is on the homepage.
Rule #13 - Do not place the logo over complex backgrounds.
Available Assets Use the links below to access the available files for the assets referenced on this page.